The Project Scope
This project for Danish born businessman Steen Knigge in Manhattan’s historic West Village consisted of a complete brand identity, design booklet for fundraising and interior renovation. The design was inspired by the rich history of Scandinavian design and the vast beauty of the natural landscapes and cities that dots its expanses. The design process includes all aspects of the stores function for a total design experience that extends from the interiors to having the objects be virtually curated by the [HUS] team. The finishes evoke the warmth implied by the stores name ‘HUS’ (which means house or home) and the cool and clean feeling that comes to mind when one imagines or idealizes Scandinavian landscapes. Cedar wraps the walls and ceilings on half of the store with wood shelves being integrated into the tongue and groove siding which provides a simple and functional surface for the display of items from shoes to glass wares. Lighting is also integrated into this cedar surface and follows the width of the natural cedar boards and creates a beautifully integrated and functional random pattern. Every detail was reduced to its functional essence as a tribute to the legacy of Scandinavian design and as an approach to a display system that is focused on highlighting the individual objects. Through the use of simple materials, clean detailing and an eye towards its feel and function, the space is designed to create the potential for a range of experiences for the shopper and to help the [HUS] team expand the reach and understanding of Scandinavian design in the United States.
Furniture and fixtures designed by POD
Branding and Identity design by POD
designed in USA
The Project Data
Size 2,000 sq. ft.
Client Steen Knigge
Principal Brooks Atwood, Clay Odom