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Paper Denim & Cloth

Workspace & Showroom

The Project Scope

A new workspace and showroom for Paper Denim & Cloth

This project for Paper Denim, a premiere denim brand, is the keep with the brands’ established identity for a new flagship showroom and workspace. It’s clean, minimal and white.

Paper Denim & Cloth was founded in 1999 and quickly became synonymous with fashion-forward denim styling and impeccable product quality. Launching again in Spring 2013 as a full collection we have continued our belief that utility and style are equally essential. When designing each seasonal collection, the focus remains on combining updated design elements, exceptional product quality, and a denim purists appreciation for authenticity and detail.

designed in USA


The Project Data

Type workspace
Size 2,000 sq. ft.
Budget withheld
Status not completed
Client Paper Denim & Cloth / Alex Gaines
Location New York, NY
Principal Brooks Atwood