The Project Scope
Melbourne Music Week & SWELL have teamed up and just announced the 2015 flagship venue! – the basement of the Former Royal Women’s Hospital
“Labyrinthine music event Swell has been commissioned to reinvent 12 of the Former Royal Women’s Hospital’s forgotten rooms, with secret one-off performances that redefine the way punters experience live music. A multi-sensory immersion, Swell blends music with unexpected art and design elements to create an evocative soundscape adventure throughout Melbourne Music Week.”
What is SWELL?
Interactive, evocative and avant-garde, Swell reimagines what a live music experience can be through art and design. It’s an immersive adventure unlike anything else.
Swell breaks down boundaries between performer and audience and invites you into a fantasia of rooms for exploration. A previously unseen labyrinth of intimate designed spaces, filled with a secret music line-up.
Participate in the hidden and unfamiliar; discover a new love for music in an unconventional way. Swell is a new take on the live music experience.
Two Huge International Headliners Announced:
The Brian Jonestown Massacre & Berlin sound-art genius Robert Henke
click for Full Press Release
The Project Data
Size 50,000 fans, 12 Rooms
Status November 2015
In Partnership with Melbourne Music Week
Principal Brooks Atwood
Co-Creators Brooks Atwood, Janenne Willis, Edd Fisher
Engineering & Acoustics Cerami Associates
We are thrilled to be working with Cerami Associates, Dave & Gabe and many others (coming soon!) Thanks to Eventbrite for their generosity!
Press
Rockstone Sessions
ABC News
TimeOut
ToneDeaf
Wild-N-Free
Fashion Journal
Weekend Notes
Beat
ToneDeaf
The Sydney Morning Herald
Beat
Broadsheet Melbourne
SpeakerTV
Music Feeds
Tone Deaf
‘Bourne This Way by Time Out
Beat
Fashion Journal
Faster Louder
Mixdown
The Age
What Sound
AAA Backstage
Whaat’s New AU