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The Project Scope

For the First Time Ever, Esquire Takes Its NYC Apartment Out of Manhattan. Premium Brands, Leading Designers and State-of-the-Art Technology Showcase ‘Man at His Best’ at the Exclusive ClockTower Building in DUMBO.

DIY Network joins forces with Esquire Magazine to document the making of Esquire’s 2012 Ultimate Bachelor Pad in Brooklyn’s DUMBO district. This unique project brings together some of the biggest designers in New York to transform a 20-million-dollar loft with great bones and a killer view into a state-of-the-art bachelor pad. Hosted by Anitra Mecadon, DIY Network’s one-hour special will give viewers an inside look at what it takes to create an Esquire Home: from construction to design, including a look back at the incredible Esquire homes of the past. Every twist and turn in construction results in a stunning space that is the ultimate in every way, and it all wraps up with the star-studded Esquire charity events for Fresh Air and City of Hope.

Giving form to the ethereal Charlotte is Margot Robbie, co-star of ABC’s series Pan Am, and one of Esquire’s “Women We Love.” The Australian-born actress spent a day in the video studio with Karwas and Atwood, embodying Charlotte’s ghostly and mischievous moves.

The interactive video installation in the Esquire Lounge is a cutting-edge combination of animation, videography, interactive-sensor technology and digital programming.


The Project Data

Type environment
Size 1,500 sq. ft.
Budget withheld
Status completed
Client Esquire
Location Brooklyn, NY (DUMBO)
Principal Brooks Atwood
Collaborator Dana Karwas of WIKA
Project Leaders Sara Jane Rin, Avrami Rakovsky
Project Team Stephanie Leib, Darshan Patel, Brent Klokis, Aleksandr Kolesnikov

Elite Screens
New Jersey Institute of Technology
Margot Robbie

City of Hope
International Medical Corps
Natural Resources Defense Council
Fresh Air Fund
Faster Cures
Aspen Writers’ Foundation

Absolute Vodka, Acura, Asics, Basil Hayden, Bloomberg, Bombard Global, Conrad Hotels & Resorts, Don Julio, Ermenegildo Zegna, Hugo Boss, Kahlua, Lufthansa, Nolet’s, Radeberger, TouchTunes, Toshiba, Sonos

Estelle Nichols, Heather Castagno, Adeeb Mohiuddin, Aaron Ekroth, Stephen Dahmer, Windy Cancela Ruiz, Dahn Maier, Zachary Feltoon, Michala Monroe, Eliot Espinal, Carlos Espinal, Bryan Zaleski, Justin Carloni, Angela Gainer, Hyungshin Kim, Mina Liba, Tristan Pashalian, Melissa Pereira, Philip Caleja, Ben Mui, Alex Nizzardo, Daniel Sosa, Nichole Dragon, Joshua Lee, Christopher Dadap, Christina Entcheva, Arielle Lesnoy.